In the past years, video communication, and video education made a huge opportunity to all of the entrepreneurs around the world. If you think about Youtube, Udemy, TikTok, Zoom, etc.., video communication is now part of our daily life. For us entrepreneurs, it also shows new ways, where we can reach our customers, get new customers, or help them with our useful contents.
But somehow, most of my entrepreneur friends get really scared, when I tell them to create videos by themselves, and share their message, or create educational messages, or advertise their business. It is a big problem, that most of us think of video creating, as a „have to professional and perfect” video.
Do you know that a lot ofFacebook ads, which are converting really well, and a lot of video on TikTok goes viral, and reach millions of people, without being it recorded in a study?One of the main reason is that
„people want to connect with us, and feel as close to us, as it is possible.”
They love content creators, who show them real personality, they can feel, that they are part of their daily life. You can be honest, you can be real, and don’t have to show for others, your build up image, as living in a „Barbie and Ken” world.
In this article, I want to give you 5 easy tips, which you can use for your video contents in the future. You will see that you can make these videos by yourself easily, and you can achieve your next goal, by creating video contents in the future.
When we think about creating educational video, in our image there is a bright studio, where we standing behind a desk and teaching something in front of the camera, with a telepromter. Yes, if you making TV news, it is very important part for you, to work with professional equipments and with a great staff.
But if you want to share a a short educational message or Vlog in your business with your followers, your phone is also perfect to create a video. Today’s smartphones making very good quality and resolution videos, so you don’t need a better one in the beginning.
What i really suggest you, to get a small microphone to your phone, because what your customers don’t like, is that the sound quality of your videos are poor. They will leave, and it really hurts to their ears, if they can hardly hear you, or the whole street noise is in your video. I use currently a Rhode microphone, which is perfect for getting great quality voice.
One of the biggest challenges, while we want to create a video, is that we try it for at least 5-6 times, andin the end, we loose all of our faith in our capability... If you make a mistake, while you making a video, don’t stop the recording! Keep continue it, and in these days, you have, many free video editor programs, which you can use on your smartphone, or in your computer. You’ll make it faster, and you can make it in 1 video! Just enjoy it, and you will be better every time.
Later, you can use some free video editor programs for example Kapwing on Androids, or Clips on Iphones.
It is really annoying when someone records a video, and the picture is moving always, or your hand start shaking, and makes weird moves. With a phone stabilizer, you can avoid these problems, and your videos will much enjoyable for your followers too.
There are various stabilizers in the market, but what i suggest, and being really confident with it, is the phone or gimbal stabilizer of company Zhiyun. They have an affordable price, and their products lasts a really long time. I use my stabilizer since 2017, and it works still perfect.
Your followers will truly love the person who you are! Don’t try to be someone else, or show a picture from you, that you are not feeling comfortable with it. Pure emotions, mistakes, and message has the real power. Even if you make an educational video, or you creating a small advertisement for your company. People will know that you are real, and there is the point, where you will start building trust. When you are absolutely honest with yourself, and with your audience. So just enjoy it every time.
Now you have some key elements, of creating educational videos by yourself. So your time has come, and it is time to get more visitors or customers for your business, in the future. The video will be here with us, so it is better, to start as soon as you have time for it. Write down 5-10 topics, and let the video game begin :) If you need any further help, or assistance in creating or editing videos for your, or for your business, don’t hesitate to contact with me, and I’ll gladly help you in the beginning.
